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STUDY GUIDE, NARDI & O'DAY, Part 3
Philip Doty

Nardi, Bonnie A., & O’Day, Vicki L. (1999). Information ecologies: Using technology with heart. Cambridge, MA: MIT Press.

The rest of the chapters in the book continue Nardi & O’Day’s (N&O’s) discussion of specific examples of information ecologies, informed by their own empirical research. It is useful to keep in mind the relative merits and weaknesses of the "theoretical" underpinning of their book as you reconsider these chapters.

Part II: Case Studies (continued); Chapters 8, 9, 10, 11, 12, and 13 (pp. 105-216)

Chapter 8: "Wolf, Batgirl, and Starlight: Finding a Real Community in a Virtual World"
  This chapter discusses Pueblo, a virtual space created by Phoenix, AZ, elementary school students (K-6), many of whom are Latina/o and Native American. It is telling that Nardi & O’Day named the chapter after virtual identities adopted by some participants in Pueblo. Why did they do so? You may want especially to consider the importance of identity and interaction in this virtual space, including their discussion of how both self-presentations and contributions constitute identity (pp. 127f).

  What is your reaction to N&O’s presentation of the interactions in Pueblo? Specifically, what do you think of their presentation of unedited contributions by the children? Why do you think that? What effects do the sometimes extended quotations from the children have on you as a reader?

p. 111 they assert that Pueblo is a good example of the mutually constitutive evolution of technical features and social practices – do you agree? Why or why not?

113 what implications for Pueblo, if any, are there in the fact that many of the children are "learning disabled," while, for others, English is a second language?

115ff they make much of how the social practices of the classroom characterize Pueblo – is there argument convincing? Later in the chapter (p. 125), N&O describe how the social values of the familiar setting develop new interpretations "because the new technologies create new possibilities for knowledge and doing." What is your reaction to this statement?

119 N&O assert that "Participants are motivated to write well because of the enjoyment they give to themselves and others – they can create experiences for others who visit their creations."

120 they continue this line of reasoning, saying that the act of creation for these children is "intrinsically motivating." What precisely does such a phrase mean? I regard this phrase as one of the most important in the book – what is your reaction to it? Please also think about the book as a whole and your own experiences with IT.

122

they remind us of the concept of affordances – what is it?
128-129 Nardi & O’Day discuss how the ability to influence technology depends upon participation – thus broad and extended participation leads to the possibility for substantial influence on the characteristics of technology in local ecologies

131 I find myself still wrestling with their description of the difficult question of how to deal with "offensive" speech in Pueblo, specifically by inhibiting the gag command. What do you think of this decision? How does this decision interact with our conceptions of children? Of children in school? Of the commitment of LIS to particular political values?

136 do you agree with N&O’s assertions that (1) Pueblo is a success and (2) that the teachers and administrators have engaged in a process of persistent reflection and experimentation?

Chapter 9: "Cultivating Gardeners: The Importance of Homegrown Expertise"

  This chapter focuses on two studies – one of computer-aided design (CAD, sometimes called computer-assisted design) users and the other of spread sheet users.

140 "This gardener points to the need for people to play diverse roles around technological tools – to cooperate to get the ‘full potential’ of the tools." So, given this general context, who are gardeners, and why do they matter, specifically?

141 N&O emphasize the value of the customization of software and assistance of co-workers, including the embedding of help in the "natural flow of work" in groups (p. 143)

143 gardeners help set standards for terminology, as well as standards for engagement with the technology and commitment to the overall success of the organization

145 specific knowledge of local technical practice is key to the success of gardeners

148 N&O say that "We are not sure exactly why gardening became formalized in organizations using CAD tools but not those using spreadsheets." What do you think? What is your evaluation of their attempts at explaining this difference?

150 reiterating the theme of reward, Nardi & O’Day say that "Willing gardeners are people who find the activity of helping others rewarding in itself." Such a theme naturally recalls the ethos of LIS – how do you react?

Chapter 10: "Digital Photography at Lincoln High School"

154 N&O remark that the teacher (Ms. Lynch) taught the students "to regard digital alteration as an art form – the photographs were not intended to support any kind of ‘realism.’ No one was aiming for accuracy or verisimilitude. The original photograph was simply a raw material like paint or stone."

  What is your reaction to this description? Of Ms. Lynch’s approach? What implications does this attitude have for our largely unexamined assumption that "the camera never lies"?

  How does this chapter’s emphasis on the artistic elements in digital work make the chapter like and unlike the other case studies in the book?

157 here and elsewhere in the book (see the earlier study guides), Nardi & O’Day invoke the image of technology as "tool." Also see p. 30 on tools’ handles and affordances and p. 167 on the computer "as just another tool."

159 N&O, in essence, make a pitch for "computers across the curriculum" – what do you think of their assertion? Does it matter at all?

163 reiterating a theme important in the previous chapter about gardeners, N&O emphasize the importance of making the use of technology embedded within activities that users find intrinsically interesting and meaningful

   
  an important point of the book as a whole is that "[i]t is especially apt for students to learn the same tools [sic] professionals use, not watered-down ‘educational’ versions." Recall that the students at Lincoln are using professional-level Adobe Photoshop.

166 further, N&O remind us that computer/keyboarding skills matter little without linking the learning to larger goals that are "obvious, attainable, and valued."

167 as may be clear from the other notes on both textbooks, I do not, for a minute, believe that the "computer is just another tool." The main difficulty is that no tool is "just" a tool – as you have all heard so often before, a tool limits possibility as well as opens it, it creates some expectations and practices while eliminating others. Even more importantly for computers, however, because computers are essentially discursive tools, they can never claim pre-rhetorical or pre-political status, i.e., they invariably shape the environments in which they are used.

168 among Nardi & O’Day’s chief conclusions is that it’s easier to find teachers whose work can be technically enhanced than to find technical experts who can be expected to become good teachers. What does this situation imply for your professional practice? For LIS generally?

Notes

 
223 Note 4 – their argument about virtual experience is highly contentious and worth considering closely

Chapter 11: "A Dysfunctional Ecology: Privacy Issues at a Teaching Hospital"

  unlike the other chapters, this one is essentially about failure, and, as Heidegger and many others have made plain, failure is an opportunity to examine the assumptions that we generally elide, naturalize, and regard as transparent.

170 the focus in this chapter is on how technology’s "uncritical, unreflective installation stirred up problems by violating some of the values of the local ecology."

173ff two major themes emerge here – (1) the interpretation of the video feed depends upon the responsibilities of the person doing the observation and (2) the unanticipated effects of encouraging staff to participate at a geographic distance

178 although the concept of privacy is and was invoked to "explain" the ill effects of the technology, it was, in fact, the closed and balanced nature of the social practices of the surgical theatre that was ignored and threatened. Among other things, this dysfunctional ecology reminds us that "privacy" is far from a non-contentious and monolithic concept.

  the two major concerns with privacy involved inappropriate monitoring of performance and compromise of patients’ "privacy"

180 the nurses and anesthesiologists particularly felt that the technology (1) did not benefit them directly, (2) was implemented without their permission, and (3) was implemented at their expense

181 I found myself wondering here and throughout the chapter if there was a meta-story that made the Pueblo so successful and the hospital story so unsuccessful. I’m still undecided . . .

183 N&O refer the reader to the need for asking strategic questions (see pp. 70-74)

184 one of the most important lessons from the hospital example was the clearly demonstrated need for broader participation in design, implementation, and evaluation of digital systems. Of course, our reaction is "duh," but the chapter provides some nice examples of what went wrong, how it went wrong, and how it might have gone right.

Chapter 12: "Diversity on the Internet"

185 Nardi & O’Day state that the aim of this chapter is to "offer a reflection on the Internet as a riveting global phenomenon with important implications for local information ecologies."

  While they are somewhat successful in achieving that goal, the "technical" details and descriptions in the chapter are so elemental that they are, ultimately, quite misleading and tend to undermine the credibility of N&O’s argument. The novice-like "description" of the Web is only the most simplistic of these details.

188 much more successful is their typology of Internet applications: connecting people with information, services, goods, and other people. It is a theme common in Internet circles, and it serves their chapter well.

  Their description of the heterogeneity of Web sites is much less true now than it was 2, 3, or 5 years ago and grows less true with each day. The growth of advertising, commercial presence, and surveillance of individuals’ behavior on the Web are largely responsible for this change.

189 their example of the community of observers of the Shoemaker-Levy comet is a good one, especially for its conclusion that it is "good for the practice of science to have more people aware of its hard work and new ideas."

190 N&O’s mention of personal publication underscores the need for upstream (publication) capabilities as well as downstream (consumer/reader) capabilities in the Web – it is this serious lowering of barriers to entry that makes the Web so new. The proliferation of millions of pages and the inherent, logical limitations of search engines, however, make it very difficult to be heard and seen in this cacophony.

  In the section on connecting people with services, they refer obliquely to value-added services and portals – here Nardi & O’Day’s somewhat limiting backgrounds emerge. Practitioners in our field would like much more on these and related concepts.

191 they make an important point that "many people want to share what they can do and what they know best, because they like doing it and feel rewarded by it" (emphasis in the original). This theme of intrinsic reward is among the most important in the book as a whole.

192 their admiration for Amazon.com, although qualified by their slightly snide rip at the quality of the books available there, should have also included some mention of the threats to privacy that Amazon’s database poses as well as the inexorable increase in prices that all online book sellers have experienced. A 1999 imprint book, even if we presume it was written in 1998, should have noted such concerns there.

  Their description of Amazon is more than a bit breathless, although their mention of recommender/group evaluation capabilities of the site is useful.

194ff they speak rather blithely about medical information on the net – while support groups and the like are ideal uses of the net’s functionalities, the question of reliability and authenticity of information (its cognitive authority) is not seriously engaged (but see pp. 198-199)

195 N&O refer to the wide-spread belief that the Internet "does not meet the needs of women, people of color, senior citizens, or the economically advantaged." Do you agree or disagree with N&O’s counter-examples? Why?

  They even go so far as to say that "[w]hen economic and educational issues [sic] are dealt with, the Internet is no more culturally biased than the telephone." What is your reaction to this assertion, including the underlying assumption about the telephone?

196 Nardi & O’Day refer briefly to universal service efforts in telephony in the U.S. Despite such efforts and their longevity (almost 70 years since the 1934 Communications Act), only about 90 - 92% of U.S. households that want telephone service have it. Only somewhat ironically, about 95 – 97% have at least one TV.

197 their assertion about how one information source supplements rather than replaces others is key.

198 I was somewhat surprised that such stunningly awkward phrases such as "forward progress" survived editing. This chapter, unlike the others, seems rather rushed in composition and editing. More than a bit disappointing . . .

198-199 although they somewhat engage the question of cognitive authority here (see pp. 194ff), they really duck the question. Nardi & O’Day rightly ground their description in the ability of a reference librarian to help her clients find, evaluate, synthesize, and use information. Other than this example, however, N&O never really engage the question of reliability and authentication of net info.

199 I was stunned to read that they believe that Internet use is "a counterweight against the uniformity and standardization that Ellul foresaw." While I understand their point, the overwhelming homogenization of the Web grows inexorably. What do you think?

199ff they provide many specific examples to support their painting of the Web as diverse – as I’ve tried to make clear, I wish I could share their optimism, but I cannot. See their discussion on pp. 203ff.

202 but their underlying point is absolutely on target – "A lot is missed when we do not look empirically at specific uses of specific technologies." That is the main methodological and "take away" theme of the book.

203 like many others, I do not have a high opinion of Bill Gates’ The Road Ahead. If you haven’t read it, despite its many shortcomings, you might find it interesting reading.

205 N&O particularly criticize what they call the book’s rhetoric of inevitability. After re-reading Nardi & O’Day, I’m still somewhat surprised that they spent so much space refuting Gates – his book isn’t worth the space in itself but only as a type of work and one that garnered a lot of attention. They especially undermine its commercialist assumptions. My presumption is, however, that the audiences for their book is quite different from the audiences for his

.
207 they see the net as "an important source of diversity in an increasingly flat and packaged world. . . . If we nurture and defend local ecologies, the global network enabled by the Internet will avoid becoming a monocultural hegemony primarily devoted to commerce." Perhaps . . . That is the only chance we have, but I’m not convinced that it will ever be enough.

Notes

 
224 Note 11 – Nardi & O’Day refer to the work of Esther Dyson. She is extremely influential, especially in the cryptographic and privacy worlds. Many people disagree with many of her conclusions, myself included, but her work is well worth reading.

225 Note 13 – they refer quickly to the complexity of the original Luddites’ ideology. Please refer to the class notes in the syllabus about them if you’re interested.

Chapter 13: "Conclusion"

209 Nardi & O’Day characterized their experiences as leaving them with an informed ambivalence about technology and people’s attitudes towards it – recall their earlier description of themselves as "critical friends" of technology (ix)

  it is their focus on research into the local uses, adaptations, and effects of technology that have served as the focus of the book and have led them to this attitude

210-211 they encourage us to be more reflective about our local practices related to technology, reminding us of their first chapter about the movie Metropolis

211 their story, from their point of view, is finally an optimistic one – they believe that their research has shown that technologies have been "adapted to fit well with local practices and values. . . . [V]irtually everyone can influence their own ecologies." Do you agree? Why or why not?

  They see such an attitude as a necessary antidote to the all-too-common rhetoric of inevitability, whether positive or negative. In the opinion of many, this rhetoric characterizes our field as well as others.

  N&O also remind us that one of the strengths of their ecology metaphor is that it reminds us that local environments are composed of people, practices, values, and technologies, all of which co-evolve (p. 213 and passim)

  Let me remind you that the concept of practice is quite important in social analyses and will continue to be so for the foreseeable future. Wenger’s Communities of Practice is a good take on this important idea.

212 one of the fundamental challenges they offer to us in LIS is the need for constant and probing strategic questioning about technologies – this imperative includes examining technology from the perspectives of as many persons in the ecology as possible (p. 215)

  here they rhapsodize again about librarians as a keystone species – reconsider why

216 another perspective on their book is that it aims to help us develop "a heightened awareness of our surroundings," one of the major goals of systematic inquiry/research

  it may be useful here to reiterate one of the most valuable lessons from the book for information professionals: "As long as we think we do not have enough expertise to engage in substantive discussions about technology, we are effectively prevented from having an impact on the directions it may take" (p. 13). Both individually and as a group, we cannot afford the luxury of despair; instead, Nardi & O’Day, like others we have read this semester, call us to action and give us the means to start.

 

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Last updated 2001 Aug 21 by R. E. Wyllys