Planning Project Information Project Proposal Task Plan Research & Analysis Current Site Map Preliminary Evaluation User Scenarios Scenario Paths Competitive Analysis Content Audit Card Sort Content Analysis Design Revised Site Map Preliminary Wireframes Cognitive Walkthrough Wireframes Construction, Verification & Deployment Prototype Style Guide Class Presentation

Competitive Analysis Reviewing the content and organization of other incubator websites will help baseline information on these types of websites. This is a subjective evaluation looking broadly at content categories, organization, and functionality of the websites. University of Michigan - TechTransfer Purdue University -Office of Technology Commercialization Advanced Technology Development Center University of Maryland - Technology Advancement Program Enterprise North Florida Corporation Rensselaer Incubator Program Overall General Observations: Obvious top-level link names that distinguish between resourcesfor the specific user (such as applying for money), versus an overview of available services, must exist for ease of navigation. News, contact/directions, and About the incubator information is important. Need to have a balance between being a start-up’s “portal” (eg, linking to IRS Tax Forms) and having only incubator-generated content. Listings of current companies just tend to be one long page… is there another design that would be more effective? Group by category? Date incubated? Process information should be clearly outlined; not sure about the necessity of flow-chart diagrams showing process. 4.2.1 University of Michigan – TechTransfer This site uses two levels of navigation to bring out all of the major content areas. There is some link name confusion between Inventors, Industry, and Entrepreneurs, but overall it is mostly clear what is available on this site. Top Level Navigation: About Us Resources for Inventors Opportunities for Industry Opportunities for Entrepreneurs Opportunities for Students Secondary Top Level Navigation: Success Stories News & Events Available Technologies Forms Site Index Contact About Us Our Organization   OTT - Central   OTT - Medical   OTT - Engineering Mission & What We Do Word from the Executive Director Facts & Figures Annual Report Forms & Agreements Links of Interest Glossary Contact Staff Directory by Office Who Should I Contact First? Directions Inventors (Poor link name choice, looks too much like Investors, which I think are what people are primed to read on a web sites) Overview Revised Policy on Intellectual Properties Process Patents, Copyrights, Trademarks Options for Commercialization Regents Bylaws Industry General Information Entrepreneurs General Information Start-ups Business Plan Funding Sources Jobs with our Start-ups Students Overview TechStart Internship Program UM Courses in Entrepreneurship Available Technologies Overview Browse by Category Keyword Search Full Text Search Entire Portfolio Featured Technologies Success Stories Recent Success Stories Success Stories Archive Portfolio of Start-ups News & Events News & Events 4.2.2 Purdue University – Office of Technology Commercialization A fairly flat structure, this web site doesn't have enough complex user goals (eg., no one would apply for funding on this site.) This is mainly a "brochure" web site that provides links to specific content that must be then dealt with somewhere else. Top Level Navigation: About Us Mission Statement & Results Staff Information Purdue Inventors Purdue Entrepreneurs Industry Partners FAQ Tech Search Available Technologies Downloadables Forms Licenses News/Events Upcoming Events News Articles Policies Contact Us Quicklist (listing of names from a directory) Directions 4.2.3 Advanced Technology Development Center Links and content are very wordy overall - nothing particularly noteworthy. Top Level Navigation: Home About ATDC ATDC History ATDC Locations ATDC At Your Service How Can ATDC Help You? How Does ATDC Work? University and Corporate Outreach ATDC Companies 20 Years of Success Member Companies Search Entrepreneur Resources Becoming an Entrepreneur Becoming an Entrepreneur 20 Questions You Should Ask Yourself Becoming an ATDC Member Company Research Commercialization An Innovation System for GA List of Winners News Latest News News Archive Search 4.2.4 University of Maryland – Technology Advancement Program Link names are mostly action-oriented, without really a focus on distinguishing between different audiences between the links. The How to Apply and Review Process sections may be worth pursuing for further ideas on how to structure the same for ATI. Top Level Navigation: Who We Are What We Offer Who is Eligble TAP Companies How to Apply TAP Review Process Free Booklet Frequently Asked Questions Useful Links News Contact Us Directions 4.2.5 Enterprise North Florida Corporation No sub-level navigation under the main links, so pages are very very long. Like the ATDC web site, there is nothing particularly outstanding to note. Top Level Navigation: About Us Clients Services Capital Facilities News Sponsors Secondary Level Navigation FAQ Jobs Links Contact Us 4.2.6 Rensselaer Incubator Program The top level links didn't have appropriate weighting between them… About had a lot of sub-links, while Tenants just left you with the list of current companies. Might be confusing if Tenants though it would be something like "Resources for Tenants", which really were found under Services. News was only listed on the home page. Top Level Navigation: About Mission History Statistics FAQ Driving Directions Contact Us Staff Tenants News Services Facilities Fees Entrance Policies Benefits Business Resources Secondary Level Navigation: Driving Directions Contact Us Staff [top]